Lots of people start acting like they care about what you do, decide to follow you on social media, and sign up for your emails. But, when it comes to needing them to actually take action, they disappear. It happens a lot and fundraisers who struggle to encourage followers of their organizations into supporters. 1. … Continue reading
The biggest giving day of the year is Giving Tuesday, which happens after Cyber Monday. In 2014, more than 15,000 organizations participated in Giving Tuesday, raising $45.68 million. Last year alone 68 countries participated and total donations grew by nearly 63%, according to media cause. Below is a quick checklist to prepare your nonprofit for Giving … Continue reading
According to Philanthropy News Digest, a nonprofits brand strategy is vital when developing a website. A brand strategy is directly connected to a potential donor’s emotions, and needs. A brand strategy allows for a long term plan to be made for the development of a successful nonprofit. It allows an organization to express its mission, to … Continue reading
Typically, Social Media creates many opportunities for a nonprofit. However, with this digital age we live in, there is always a possibility for abuse online or threats to an organization. This is why I will now tell you about 5 ways to prevent abuse online before it happens: Own all your domains, and some your … Continue reading
To further your non-profit’s success, having an effective website is key. Due to the accessibility and popularity of the Internet in this day and age, your donors and potential donors will most likely be viewing your website to seek out information on your non-profit. With this being said, strategic planning and foundations need to be … Continue reading
By: Nikko Ebbole A key to having a successful nonprofit organization is being able to reach out to all different demographics. Part of that means being able to connect with the millennial generation, and attract them to get involved either via volunteering or donating. According to this article by the Nonprofit Times, 84% of millennial … Continue reading
By Kara Frost Storytelling is a crucial way to connect with your nonprofit audience. Compiling a good visual story is almost a surefire way to empower your audience to respond to a call to action; but first, your story needs to be compelling! Caryn Stein, Vice President of Communications and Content at Network for Good lists three … Continue reading
So… you’ve finally realized that you aren’t super human. It’s ok. I don’t think anyone I know is. We all run into stress sometime or another in our jobs. However, working in a non-profit can often feel like you’re about to “hulk out.” Non-profit employees have to deal with little to no resources, sometimes holding … Continue reading
By Anthony Lehnertz. One of the most important aspects of creating a strong donor base is finding potential donors who can become loyal supporters for multiple decades. The longer you have to impress a donor and create trust in your organization, the better opportunities you will have to solicit major gifts in the future. So it … Continue reading
By Kate Huber While making major gift asks can be both exciting and nerve wracking, it’s vital to have the proper attitude before meeting with a major donor. Having the proper attitude adjustment could be the difference for maximum success. Iris Sutcliffe from Network for Good shares great ways to reframe fundraising to get everyone’s head in … Continue reading
Philanthropy Communication in a Digital World 