4 Strategies for an Effective Website

Web design development illustration

To further your non-profit’s success, having an effective website is key. Due to the accessibility and popularity of the Internet in this day and age, your donors and potential donors will most likely be viewing your website to seek out information on your non-profit. With this being said, strategic planning and foundations need to be built to ensure a reliable website for your non-profit. From an article in Philanthropy News Digest, we are provided with 4 Strategic Foundations of Effective Websites:

  1. Brand Strategy
    • Involves contextualizing all the many choices that go into the construction of the website and serving to focus your audience on what matters by:
      • clarifying an organization’s mission and how it is fulfilled, defining an organization’s key audiences and elevate what is meaningful to them, & providing a visual, verbal, and experimental framework for designing purposes.
  2. Content Strategy
    • Involves establishing messaging architecture and ensuring that the content you produce is meaningful, engaging, and cohesive. In terms of your non-profit’s website, this means:
      • identifying content goals and gaps, making sure the content is useful and accessible to everyone, creating a consistent tone and structure, and delivering the right content, to the right audience, in the right format.
  3. Technology Strategy
    • Involves translating the ideas driving a brand into an experience that can be delivered online. More specifically, this strategy also:
      • informs the platforms, frameworks, and tools your organization will use; identifies needed system integrations; supports the organization’s back-office and operational needs; and provides cross-checks to inform content creation and design execution.
  4. Design Strategy
    • Involves extending far beyond the visual to include:
      • deepening our understanding of context, relationships, and pathways; synthesizing and uniting brand, content, and technology strategies; and balancing all of the above to create meaningful brand experiences.

In order to build and maintain your non-profit’s website, having a strategy is key. By applying these 4 foundational components to your website, your non-profit’s website will be well on its way to success!

Samantha Jourdan is a junior at the University of Iowa majoring in Communication Studies, minoring in Human Relations, and working towards certificates in Fundraising & Philanthropy Communication and Event Planning. She is very passionate about charitable efforts, public service, and the non-profit world in general. 




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