Branding Your Nonprofit

Branding used to be a thing that many nonprofits were quick to shy away from, afraid they would be categorized with their for-profit counterparts. However, modern times are calling for more and more branding when it comes to nonprofits. Nonprofits that are most recognized by their brands are everywhere; World Wildlife Fund and Habitat for … Continue reading

Facebook Fundraising: Don’t Fall for It

As an article in The Philanthropy News Digest has stated, the International Medica Corps raised $10 million for Nepal disaster relief efforts in two days by use of a “DONATE NOW” button that was placed on top of Facebook pages after the earthquake. As a nonprofit you might take a loot at these numbers and … Continue reading

Why Branding Your Organization is Key

An article published by the Philanthropy News Digest discussed the importance of branding in the non-profit world–something that was previously reserved mainly for for-profit businesses. Matt Schwartz, founder and director of strategy for MSDS, a design and brand strategy firm in New York, gave his advice for branding your non-profit, and why it’s so important. Schwartz says … Continue reading

Giving the Gift of Philanthropy

Everyone loves a good party. We find ways to celebrate every major occasion in our lives. From birthdays, to weddings, to housewarmings, if there is a reason to party, people will come. And, as anyone who has gone to a party knows, there can be a lot of pressure to make sure you bring the right gift … Continue reading

Why social media isn’t a good fundraising tool

By Jake Mosbach There’s no secret that social media platforms such as Facebook, Twitter, Instagram, YouTube, etc. can be very helpful tools for nonprofit organizations to spread their mission and values.  Social media can reach all corners of the globe, so why not utilize it, right?  But, are you thinking about using your nonprofit’s social … Continue reading

Linking in to LinkedIn for Nonprofits

For those of you getting bored with Facebook or just looking to expand your social media presence, Take a look at LinkedIn. Pew Research Center’s data shows that LinkedIn is the second highest rated social media as far as users go, surpassed only by Facebook. Further data from Business Insider also shows that their demographics … Continue reading

Advice to Nonprofits for Partnering with Celebrities

Using celebrities to promote a fundraising campaign (particularly crowd-funding) has become a common practice for many nonprofits. Since this trend has become more popular, we have learned about several issues and best practices in partnering with celebrities. Partnering with a well-known public figure often boosts campaigns, but knowing the most appropriate and effective way of … Continue reading

Feedback is a Gift

By Kimberly Leskovec When becoming a part of an organization many volunteers and donors want to feel like they are making a difference. Movie Mondays post about “Strengthening Donor Relationships with Questions”, says that when donors and volunteers don’t feel like they are contributing the way they want to, they should be able to voice their … Continue reading