The Art of Brand Strategy

The Art of Brand Strategy

According to Philanthropy News Digest, a nonprofits brand strategy is vital when developing a website. A brand strategy is directly connected to a potential donor’s emotions, and needs. A brand strategy allows for a long term plan to be made for the development of a successful nonprofit. It allows an organization to express its mission, to … Continue reading

5 Ways to Prevent Abuse on Social Media

5 Ways to Prevent Abuse on Social Media

Typically, Social Media creates many opportunities for a nonprofit. However, with this digital age we live in, there is always a possibility for abuse online or threats to an organization. This is why I will now tell you about 5 ways to prevent abuse online before it happens: Own all your domains, and some your … Continue reading

Social Media and your Nonprofit

Social Media and your Nonprofit

By Cole F. Johnson Every nonprofit needs to be on some form of social media. It is the key to accessing a large demographic that you normally wouldn’t have access to. The issue with a lot of organizations is that having social media and excelling at using social media are two very different things. In … Continue reading

4 Strategies for an Effective Website

4 Strategies for an Effective Website

To further your non-profit’s success, having an effective website is key. Due to the accessibility and popularity of the Internet in this day and age, your donors and potential donors will most likely be viewing your website to seek out information on your non-profit. With this being said, strategic planning and foundations need to be … Continue reading

Reaching the Youth

Reaching the Youth

By: Nikko Ebbole A key to having a successful nonprofit organization is being able to reach out to all different demographics. Part of that means being able to connect with the millennial generation, and attract them to get involved either via volunteering or donating. According to this article by the Nonprofit Times, 84% of millennial … Continue reading

3 Essential Components of Effective Storytelling

3 Essential Components of Effective Storytelling

By Kara Frost Storytelling is a crucial way to connect with your nonprofit audience. Compiling a good visual story is almost a surefire way to empower your audience to respond to a call to action; but first, your story needs to be compelling! Caryn Stein, Vice President of Communications and Content at Network for Good lists three … Continue reading

How to Deal with Not Being a Superhero

So… you’ve finally realized that you aren’t super human. It’s ok. I don’t think anyone I know is. We all run into stress sometime or another in our jobs. However, working in a non-profit can often feel like you’re about to “hulk out.” Non-profit employees have to deal with little to no resources, sometimes holding … Continue reading

Starting Young: How to Solicit Millennials

By Anthony Lehnertz. One of the most important aspects of creating a strong donor base is finding potential donors who can become loyal supporters for multiple decades. The longer you have to impress a donor and create trust in your organization, the better opportunities you will have to solicit major gifts in the future. So it … Continue reading

3 Ways to Adjust Your Attitude Toward Major Gift Asks

By Kate Huber While making major gift asks can be both exciting and nerve wracking, it’s vital to have the proper attitude before meeting with a major donor. Having the proper attitude adjustment could be the difference for maximum success. Iris Sutcliffe from Network for Good shares great ways to reframe fundraising to get everyone’s head in … Continue reading

Tips for a Better Nonprofit Email Newsletters

Tips for a Better Nonprofit Email Newsletters

The dreaded e-mail newsletter. Though you may take the time to carefully create them, send them at an appropriate time, and tailor them to your audience, they can still be ignored. Here are some tips to ensure that you’re creating the best, most interactive email newsletter you can for your nonprofit.   Make it Personal In … Continue reading