The biggest giving day of the year is Giving Tuesday, which happens after Cyber Monday.
In 2014, more than 15,000 organizations participated in Giving Tuesday, raising $45.68 million. Last year alone 68 countries participated and total donations grew by nearly 63%, according to media cause.
Below is a quick checklist to prepare your nonprofit for Giving Tuesday.
CREATE A CONTENT CALENDAR
By creating a calendar as to what content you are going to post before, during, and after giving Tuesday, you are allowing yourself to be more creative for your non-profit. Also, allowing yourself enough time to plan out content will help you avoid repeating messages over and over.
SCHEDULE YOUR SOCIAL MEDIA POSTS AND EMAILS
Through scheduling your posts, you can reach the maximum audience. It would be beneficial for one to view when the non-profit’s followers are most active on social media.
DESIGNATE SPECIAL GIVING TUESDAY STAFF
To get the most out of this day, you should designate someone to monitor your fundraising page and social media channels. This individual should also be available to help answer any questions donors may have.
PREPARE YOUR STAKEHOLDERS
Your organization’s biggest ambassadors are your employees and board members. You should make it easy for your stakeholders to craft tweets, Facebook posts, and emails that they can easily copy and paste to share with their own network.
DOUBLE CHECK YOUR WEBSITE
It is imperative that you make sure everything is functioning on your fundraising page and website. On Giving Tuesday, there is a very high potential that new visitors will be directed to your website, thus the importance of making a good first impression. You need to make sure that your mission in clear, your donate button is easily locatable, and that you provide information to what the donors contribution will be going towards.
PREPARE FOR POST GIVING TUESDAY
After you have successfully engaged your donors on Giving Tuesday, you need to continue engaging them. One needs to prepare thank you posts and emails, an ask to have them follow your organization on social media platforms, and inform them of upcoming volunteer opportunities.
Brittany Stinocher is a junior at the University of Iowa who is studying Journalism & Mass Communication and currently working on receiving a certificate in Fundraising & Philanthropy Communication. She is very passionate about the nonprofit world and hopes to someday work for a nonprofit sports organization