Online fundraising has become increasingly popular in the digital age we live in. In fact, digital fundraising grew 13.5% from 2012 to 2013. But how does one create a successful online fundraising campaign? Here are a few secrets of online fundraising that can help you reach your goals:
Have a Deadline
The Network for Good Learning Center summarized a review they conducted of more than 180 different fundraising tactics they used to see which ones worked and which ones didn’t. They found that having a specific deadline yielded higher donations, seeing that requests with a deadline raised on average $30 more than those without one.
Take advantage of on-the-go donations by advancing your mobile site to be user friendly, because more and more people are using their phones more than their computers.
Using fun incentives to drive donors in can be an easy way to increase engagement without spending a lot of time or money. Doing things like promising to shave your head, or having donors send in a picture of themselves after they donate could help create buzz about your campaign.
With these tips, you can up your online fundraising game and get closer to your goal!