Small nonprofits have to work much harder at growing their following and social media management, therefore here is a checklist to see if your Nonprofit is on the right track:
- Your nonprofit blogs or publishes a story on your website at least twice a month.
Storytelling is key, talk about the positive impact your nonprofit is making.
- Your e-newsletter has prominently featured calls-to-follow.
Use templates for e-newsletter, make sure your nonprofit is not attaching as a PDF.
- Calls-to-follow are integrated into your online giving process.
Must send follow up “thank you” emails.
- Your nonprofit is active on at least 2 social networks and experimenting with a third.
All nonprofits should have a Facebook page and posting at least twice a week.
- Your nonprofit does not automate Facebook posts to twitter.
- Your nonprofit regularly creates promotional graphics for events and fundraising campaigns.
Tools like Canva make this very easy.
- Your nonprofit has a visually compelling avatar that is used consistently on all social networks.
Followers on social media will initially experience your online brand through your avatar.
- Your nonprofit has claimed your LinkedIn Company Page and you post a minimum of twice monthly.
- Your nonprofit is ready for digital payments inside social networks.
- Your nonprofit has a social media fundraising plan in writing.
First step in being successful on social media.
Now it is time to ask yourself, is your nonprofit excelling at social media or if not, how can it make these improvements?
For more information check out: http://www.nptechforgood.com/2016/04/02/10-signs-your-small-nonprofit-excels-at-social-media/
Alison Kelly is a senior at the University of Iowa majoring in Communication Studies with a Certificate in Fundraising and Philanthropy. She is very passionate about nonprofits and hopes to eventually be on the board of a nonprofit organization in the future.