It may seem obvious that great benefits come from using consistent communications for fundraising. But many nonprofits fail to combine these two jobs.
Here are three ways to combine your teams:
1.Plan donor touches
Have fundraisers and communicators work together to visually map out each touchpoint. You might even uncover times when individuals are receiving multiple touches with conflicting messages!
2. Identify what does and does not work on each side
Have your communications team identify the fundraising team’s strengths and integrate those techniques into their own work – and vice versa. Ask each team what the other could improve on as well.
3. Work together to create messaging for a single campaign
Assign your newly combined team to work on a time-limited campaign related to each side’s goals. Help them fully collaborate in creating the campaign messages. Afterwards, sit down with both teams to discuss the process and the final product.
Once your communications and development departments become one team, your organization’s messages will be more consistent, and will go to the right people at the right time. Evidence shows that integrating communications and fundraising is an important success factor for nonprofits.
Original article: http://www.networkforgood.com/nonprofitblog/3-ways-to-shrink-your-communications-fundraising-divide/
Taylor Parks is a senior at the University of Iowa going for her bachelor’s in Psychology as well as certificates in Nonprofit Management and Fundraising and Philanthropy Communication. She looks forward to someday running a nonprofit in the environmental/animal world.