By: Alex Westlund
It’s noon on a Monday, how many times have you looked at your phone today? Do you have a smartphone? Chances are you do have a smartphone and you have already checked it several times today. With the popularity of smartphones and mobile devices, organizations have a serious opportunity at hand. To learn more about how your organization can maximize this opportunity, read below!
1. Be mindful of screen size.
With the growing popularity and convenience that mobile devices bring, it is important to remember that mobile devices have much smaller screens. Make sure your organization considers this fact when creating designs and content.
2. Captivate your audience.
Social media and emails are often checked during those ‘in-between’ times for the user. They may be scrolling through Twitter or Facebook to kill time while they wait for a meeting. With that in mind, it is important to be sure your content is captivating.
3. Design your content for mobile use.
Similar to Tip #2, your content needs to not only captivating, but direct. The content must be captivating to engage your audience, but also direct and to the point so the user does not become bored. The design of your content should also follow suit. Make sure that links or buttons are in large font and mobile-user friendly.
4. Be conscious of your email template design.
Today, most users check their email via their smartphone. Make sure to keep your email design user-friendly. This means that emails should be in one column with buttons and links to follow. Another way to be conscientious of your email design is to utilize testing services like Email on Acid or Litmus to see how emails will look on various mobile devices.
5. Use media.
The use of different forms of media has become highly effective in mobile content. Specifically, embedded videos are easy to watch, enlarge and rotate on a mobile device.
6. Utilize mobile-friendly links.
What happens after a user clicks your link? Make sure that your organization has made all interfaces mobile-friendly. If your emails contain links to your website, make sure the mobile interface follows the same design template. Buttons and posts should be easy to read and in large font.
The mobile device offers a world of opportunity for nonprofit organizations. It is important to be sure your organization takes all necessary steps to maximize engagement through mobile devices. To learn more about how to maximize this opportunity, click here
Alex Westlund is currently a senior at the University of Iowa, majoring in Entrepreneurial Management. She is also pursuing certificates in Nonprofit Management and Fundraising & Philanthropy. Alex is excited to begin pursuing a career in Higher Education Fundraising following graduation in May 2016.