When you’re brainstorming and hit a great idea, it can be so exciting that you want to jump right into it. However, the most important part about a fundraiser is planning it. When you take the steps to planning it out, you are more likely to execute it and reap the benefits of your strategies.
Step 1: Write Down Your Plan
Ask yourself the important questions:
- Who’s my audience?
- What do I want them to do?
- Is this event going to be something that my audience would prefer over another event?
- Where is the best place to have this event?
By asking yourself these questions you can better understand what you want out of this event and what what the steps will be to making it happen
Step 2: Set Your Goal & Measurements
Set the goal for the event and ways to measure if you have met that goal or not. Ways to break down measuring your goal can be in Metrics such as percentages of people that come or amount of dollars you want to raise. For example
Goal: Raise money by connecting and recruiting our donor’s friends/ family/ colleagues and exposing them to our mission.
- Dollars raised
- % existing donors attending
- % new contacts created
- Raise $100,000 from 600 individual and 10 corporate sponsors
- Get 10% of our donors to attend
- Get 5% of attendees to also give an additional donation.
Step 3: Set a Realistic Budget
There are fundraising ideas that could rake in millions. However, do you really think you’ll be able to get Angelina Jolie to endorse your local organization or be able to get a local car dealership to donate a car to auction off for your fundraiser? Non- profits sometimes forget to track how much they are spending which can lead to them having to pay more money than they earned. Make sure to set a realistic budget from the start and stick to it so you can successfully fundraiser for your organization.
Arlinda Fasliu is a Sophomore at the University of Iowa. She dreams of one day starting her own non-profit. Her end goal is to globally impact others through her non-profit.