There’s no denying that social media has become a very important medium for non-profit organizations to get their word out, but is there such thing as too many social networks? In an article from Nonprofit Tech for Good, it is argued that too many social networks can be ineffective, and nonprofits need to learn when to discontinue certain social networks. Nonprofit Tech for Good provides us with some guidelines on how to recognize when your nonprofit needs to leave a social network.
4 Signs Your Nonprofit Should Quit a Social Network:
- There is very little trackable return on investment from using the social network.
- There are other social networks that need your attention.
- You don’t have the time or desire to use the social network anymore.
- Research reveals that the social network isn’t a good fit for your social media strategy.
Effective social networking revolves around the overall theme of “quality over quantity.” It is better for non-profits to put enough time and effort into a few social networks, rather than trying to be active on them all. When you utilize the right social networks, you’ll ultimately reach your audience more effectively.
Samantha Jourdan is a junior at the University of Iowa majoring in Communication Studies, minoring in Human Relations, and working towards certificates in Fundraising & Philanthropy Communication and Event Planning. She is very passionate about charitable efforts, public service, and the non-profit world in general.