How YouTube is Transforming Fundraising

By: Alex Westlund

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Ever wonder how much time users spend on YouTube? According to the Youtube Creator Blog, YouTube has over a billion users who watch hundreds of millions of hours of video on YouTube. So, what does this mean for nonprofit organizations?

With so many users spending such a large amount of time streaming videos on YouTube, it seems that there is an opportunity for nonprofits to advocate their mission. According to,YouTube video creators are now able to team up with nonprofit organizations of their choice. Each video creator is now able to add a ‘donation card’ tagged to each video they upload. This donation card presents an opportunity for YouTube users to give to the nonprofit organization of the video creator’s choice.

With the addition of this feature, nonprofit’s who have their own YouTube Channel are able to add donation cards to ever video. Aside from tagging their own videos, nonprofits are able to team up with other YouTube video creators and have those creators tag a specific nonprofit in any of their videos.

With so many different trends relating video challenges and charitable giving (think ALS Ice Bucket Challenge), YouTube’s addition of this fundraising feature could effectively change the integration of social media and fundraising. Creating a way for users to give gifts directly from a video provides an easy way to transform views into donations.

For more information, visit YouTube’s Official Video Creator Blog.

Alex Westlund is currently a senior at the University of Iowa, majoring in Entrepreneurial Management. She is also pursuing certificates in Nonprofit Management and Fundraising & Philanthropy. Alex is excited to begin pursuing a career in Higher Education Fundraising following graduation in May 2016.




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