Many non-profit organizations have emerged nowadays, so how can you make sure your non-profit doesn’t go across unnoticed? Throughout my research and experience, I have found one common answer, Volunteers. Volunteers are at the heart of every non-profit organization, they are the ones supporting and publicizing your non-profit’s mission. The more engaged your volunteers are, the more successful your non-profit’s growth is. Volunteer engagement isn’t always a natural process though, it all starts with how your non-profit owns its mission. From a recent article in Philanthropy News Digest, discussion of non-profits owning their movement, and ultimately volunteer/supporter engagement is discussed. More specifically, 5 ways to own your movement is addressed.
5 Ways for Your Non-Profit to Own Its Movement
- Your focus should be getting people to “join” the movement instead of experiencing it.
- Your supporters act without purpose.
- You tell supporters how to be involved instead of letting them decide for themselves.
- You’re exclusive rather than inclusive.
- Give supporters sufficient opportunities to realize their potential.
Making volunteers feel valued and special is just as important as making your donors feel special. As I said previously, volunteers are the heart of non-profit organizations. When you invest in those reliable volunteers, your non-profit organization will be headed in the right direction!
Samantha Jourdan is a junior at the University of Iowa majoring in Communication Studies, minoring in Human Relations, and working towards certificates in Fundraising & Philanthropy Communication and Event Planning. She is very passionate about charitable efforts, public service, and the non-profit world in general.