By Kimberly Leskovec
When becoming a part of an organization many volunteers and donors want to feel like they are making a difference. Movie Mondays post about “Strengthening Donor Relationships with Questions”, says that when donors and volunteers don’t feel like they are contributing the way they want to, they should be able to voice their feelings and opinions. Being able to express oneself lets your nonprofit organization gain a better sense of what people want from you and how to better message to different audiences.
Giving people the opportunity to talk is of great value for retaining donors and volunteers. It also allows non-profits know more about their audience and therefore build more meaningful and genuine relationships. Some volunteers are the “giving kind” of people but your organization wants to ask questions that avoid stepping over the fact that volunteering could be the most meaningful aspect for these people. By knowing what is the most meaningful you can gear your message more directly to their specific values and interests.
Opportunities to voice opinions in nonprofits:
- Comment boxes should be made available on your organization’s website.
- Followers should have the freedom to comment and like posts on social media platforms.
By allowing comments or an online messaging tool you can gain useful information of how to improve the organization and a better knowledge of what your work means to the public.
Surveys with open-ended questions:
- Could you see yourself working with us?
- What was your first impression of us?
- What is the most exciting thing that we do for you?
- If you were to give us a piece of advice what would it be?
It is very beneficial for relationship building to ask your volunteer and donor’s opinions. This helps them feel like they are a part of something that relies on their personal involvement and passion.
About the blogger: Kimberly Leskovec is a junior studying Communication Studies at the University of Iowa. She is also pursuing a Certificate in Fundraising and Philanthropy and a minor in Human Relations. She is interested in improving her knowledge of fundraising as well as learning the necessary skills to be effective in the non-profit world. In her free time, she enjoys running, spending time with friends and family, watching movies, and hiking.