5 steps to use social media as a storytelling tool

It’s no secret that social media has taken the world by storm. According to statistic brain, 58% of the world uses some sort of social media. Everyone with internet access has the opportunity to be a user, but that doesn’t automatically make you a storytelling expert.

UntitledLearn 5 ways to use social media to tell an effective story for your organization inspired by Anne Spoden, Director of Digital Services at TAG Communications.

  1. Determine what your story is
    1. Who are you and why are you important to your audience?
    2. Who are the characters in your story?
  2. Go beyond your mission
    1. How are you putting your mission into action in the community?
    2. Are you making some sort of impact?
  3. Determine what platforms should be used to tell your story
    1. Email marketing
    2. Facebook
    3. Twitter
    4. Pinterest
    5. Website
    6. Youtube
    7. Tumblr
  4. Put your heart in your content
    1. Understand the difference between having a conversation and talking at your audience.
    2. Showcase, “this is why we are doing this even and why it’s important.”
    3. Bring more people to the conversation.
  5. Inspire your audience to talk about your organization
    1. Be authentic

Ask yourself what you want to see from organizations and let that affect what you post. Finally, tie it all together to create a consistent digital story tailored to your audience and the mission of your organization.

Eden Youngberg is a senior Journalism and Mass Communications major pursuing certificates in Philanthropy and Entrepreneurship. She is involved in Public Relations Student Society of America and is currently working as a fundraising intern at AMPERAGE Marketing. She hopes to be involved in nonprofits after graduation in May.


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