It’s no secret that social media has taken the world by storm. According to statistic brain, 58% of the world uses some sort of social media. Everyone with internet access has the opportunity to be a user, but that doesn’t automatically make you a storytelling expert.
Learn 5 ways to use social media to tell an effective story for your organization inspired by Anne Spoden, Director of Digital Services at TAG Communications.
- Determine what your story is
- Who are you and why are you important to your audience?
- Who are the characters in your story?
- Go beyond your mission
- How are you putting your mission into action in the community?
- Are you making some sort of impact?
- Determine what platforms should be used to tell your story
- Email marketing
- Put your heart in your content
- Understand the difference between having a conversation and talking at your audience.
- Showcase, “this is why we are doing this even and why it’s important.”
- Bring more people to the conversation.
- Inspire your audience to talk about your organization
- Be authentic
Ask yourself what you want to see from organizations and let that affect what you post. Finally, tie it all together to create a consistent digital story tailored to your audience and the mission of your organization.
Eden Youngberg is a senior Journalism and Mass Communications major pursuing certificates in Philanthropy and Entrepreneurship. She is involved in Public Relations Student Society of America and is currently working as a fundraising intern at AMPERAGE Marketing. She hopes to be involved in nonprofits after graduation in May.