6 Major Trends in International Philanthropy

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Sometimes, it’s tough to look at the greater picture. We are so consumed about what is going on in our neighborhoods and communities that we forget how much more there is out there. International philanthropy is just as — if not more — important than local philanthropy causes.

It’s time that we think outside of the box and look at contributing to international philanthropies. Here are 6 things you need to know about the international non profit world:

1. Health. In a BNP Paribas Individual Philanthropy Index survey, 65% of respondents said that health causes were the most prominent non profit, in their opinion. This is followed by environment at 52%, education at 44%, and social change at 42%.

2. Relatives. Studies show that relatives are the biggest influence on which philanthropies we donate to. This may either be because of tradition purposes or solely influential reasons. Talk to your best resource — your family.

3. Impact. The social impact a philanthropy makes beats it’s financial gain. It is important that philanthropies, especially international ones, maintain a relationship with everyone that contributes to them, including donors and volunteers.

4. Collaboration. Non profits that collaborate with other non profit organizations, governmental institutions, and for profit companies stand out more than those that don’t.

5. Difficulties. While it is important to know what can make an international non profit stronger, it is also important to understand the difficulties. An example of a difficulty many non profits face is finding the root of the problem that they are trying to fix. Although this is difficult, non profits still hold as promising.

6. Understand Media. Studies show that while Facebook and other crowdfunding sites will help bring in donors, Twitter is not as popular. Fewer than half of philanthropists use Twitter in crowdfunding attempts.

About the author: Nicole Bradley is a Journalism & Mass Communication student at the University of Iowa, and is in the process of receiving a certificate in Entrepreneurial Management. Outside of school, Nicole enjoys catching up on the news and is passionate about movies and the film industry.

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