3 Things Nonprofits Should Do While Online Fundraising

By Natalie Roytman

Online fundraising has become increasingly popular in the last few years because of this generation’s high use of social media. According to the Nonprofit Quarterly, several nonprofits haven’t been utilizing their websites and social media to raise their donations. A recent U.S report looked at 151 nonprofit websites and found that most weren’t fit for mobile use and didn’t have an obvious “donate now” button on the first page. More than 1/3rd of the nonprofits took 30 or more days to thank their donors, with the majority not even thanking the donors by name. Here are three things you can do to enhance your nonprofit’s social media and donor base:

1. Put the “Donate Now” button at the top of the first page

It is frustrating for potential donors to have to go through two or more pages of a website to figure out how to give a donation. Whether it is on your nonprofit’s website or Facebook page, make sure that the link for donations is in a clear and easily accessible location.

2. Welcome people to your organization

Make sure that your website has photos, a clear description of what you do and what you need from your donors. It should be easy to navigate and relatable to donors so that they are willing to give.

3. Thank your donors immediately

Every donation, no matter how largeor small, makes a difference for your organization. Write a thank you letter with the donor’s name to make it more personable. It is a nice gesture that can potentially make them want to donate again. Waiting 30 or more days to thank a donor makes your organization seem like you don’t appreciate or care about each individual donor.

online fundraising About the Author:  Natalie Roytman is a senior studying journalism and international studies at the University of Iowa. She enjoys traveling, taking photos, writing and spending time with her family and friends. 

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