By Jake Mosbach
It is no secret that the rapidly advancing technological world is making almost every aspect of life simpler and more convenient. But according to some, these groundbreaking advancements could be coming at a larger cost than originally thought in the philanthropy world.
The realities of this finding are becoming more and more apparent to small and large non-profit organizations alike. For example: in the past, the only way to stay in the loop or stay connected with an organization was to pay for access to the information. Now, because of the massive connectivity around the globe, all one needs to do is log in to a computer, opening up an unending line of information and sources; for free.
According to other sources, the rise of online and social media campaigns could be having a smaller effect than originally thought. Diana Aviv, Chief Executive of Independent Sector, explained how.
“When their particular interest has been fulfilled or their passion has diminished, whichever comes first, they disband (the campaign) and their is no social capital that’s built,” Aviv said.
Philanthropic organizations desperately need social capital in this new technologically dominated world, but their rapidly evolving and devolving campaigns might not be as conducive as once originally thought.
Jake Mosbach is a junior at the University of Iowa studying Journalism and Mass Communication and Sports Studies. He plans to graduate in May 2016.