By Jake Mosbach
Calling all non-profit professionals: A new generation of donors is here, and it could ultimately determine the success or failure of your campaign for a very long time.
“Millennials” are quickly becoming the most powerful and influential donors to non-profit organizations. The term “millennials” refers to the age group with reached young adulthood around the turn of the new millennium, and it is estimated that 85% of millennials now donate to some sort of non-profit organization. So how can you sway these millennials to support your cause?
- One way to appeal to this age group is to offer various ways to get involved. Millennials appear to be very hands-on when it comes to participation and support of non-profit organizations, so giving them multiple diverse ways to support your cause may click with them, making them more likely to support you.
- Millennials are the pioneers as well as the largest supporters of the social networking phenomenon. Thus, social networking/media platforms will be absolutely crucial in the effort to capture their support. Facilitating and building connections, both online and in-person, is important for any campaign’s success, but may be most important to non-profit organizations vying for donations.
- Lastly, focus on social issues. Millennials, more often than not, tend to be concerned with social issues more than other age groups. Many non-profit organizations are centered on social issues, so millennials will be eager to contribute.
Millennials are the donors of the future. Make sure you know how to reach them!