Google is Good for Grants and More

By Shelby Cronk

Nonprofits, was it your New Year’s resolution to apply and win more grants this calendar year? Make sure that you are looking in all the right places, including Google.Google Infographic

The popular search engine won’t just help you find grant opportunities, but it has grant opportunities and other helpful resources that you probably aren’t aware of.

Google Nonprofit offers free or discounted access to their services including AdWords, YouTube, Google Analytics, and Google Sites for organizations with a 501 C(3).

To the right is an info-graphic that guides you along the eligibility requirements, but further information can be found on their website.

Alongside the nonprofit program, Google also allots for grant gifts for eligible non-profits in the form of $10,000 per month in Google AdWords. Even better is that some organizations also qualify for Grantspro, an additional free $30,000 in AdWords a month.

With the above programs, Charity:Water was able to increase site traffic, visitors, and video views all over 300 percent, so why wouldn’t you try it?

How to sign-up for Google Nonprofit (Including Google Ad Grants):

Step 1: Check with your employer for rules and regulations that may prohibit use of a third party.

Step 2: Visit the site and review their resources to be sure this program is a fit for your organization; be sure to check out their case studies and see if you can use some of their ideas.

Step 3: Check your eligibility.

Step 4: Fill out the membership application; be sure that you have your revenue agency or government issued employer ID number.

Step 5: Utilize all of Google for Non-Profit’s services and resources; call customer service for any questions or concerns.

About the author: Shelby is a senior pursuing majors in Journalism and Mass Communications and Communication Studies and a certificate in Fundraising and Philanthropy. She is active in the University of Iowa’s Public Relations Student Society of America and hopes to work in the public relations or consulting fields after college. 


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