Spreading the Seed of Agricultural Knowledge

According Xavier Palomas, a writer for NextBillion.net, “three-quarters of the world live in rural areas, and most of them depend either directly or indirectly on agricultural activities.” Decreasing the enormous poverty in the world today could be done easily through effective funding towards agricultural productivity. This would help to broaden the range of options available … Continue reading

Should non-profits only use rigorous data analysis in story telling?

Should non-profits only use rigorous data analysis in story telling?

In Beth’s blog post, Does Rigorous Data Analysis Thwart Effective Storytelling by Non-Profits? she discussed whether the standards of rigorous data analysis would make non-profits leaders miss the opportunity to create compelling stories or communications campaigns. As the chart shows, rigorous data analysis include scholarly and actionable research, and influencer projects which are not easy to find, nonprofits … Continue reading

National Breast Cancer Awareness Month

With September quickly coming to an end, Breast Cancer Awareness Month is right around the corner. National Breast Cancer Awareness Month (NBCAM) takes place every October. This month is filled with various charities and non-profits working to raise money and awareness for the disease that about every 1 in 8 women will develop. There are … Continue reading

4 Ways Nonprofits Can Improve Social Media

Social media in the non profit world is more prevalent than ever, and it is predicted that its importance will only grow over time. It is crucial to have social media skills, but it is also important to know that each social media site should be used strategically depending on the information being distributed. Technology … Continue reading

Journal Prompt #4

Review at least one digital message or digital message campaign created and disseminated by the organizations you follow. Explain how each does or does not follow Aaker and Smith’s concepts of having a clear and single focus and grabbing the audience’s attention. Provide at least one concrete suggestion of how the organization could improve their … Continue reading